Wealth Planning Insights
Empowering Women Through Private Wealth Management
Abigail Gunderson, CFP®, May 2025
Financial freedom means having the clarity and confidence to make decisions that reflect your life, not just your balance sheet. Private wealth management can help women navigate life’s transitions and shape their future on their terms.
When I sit across the table from a woman stepping into full control of her finances for the first time, I see someone who wants to know if she will be okay.
Through years of helping women with life’s big transitions, whether divorce, widowhood, or retirement, I have seen that true financial freedom goes well beyond a specific dollar amount in an investing account. Freedom means knowing you have options, knowing you have support, and most importantly, knowing you do not have to face the future alone.
Financial freedom is having enough to choose your future, not just survive. Women navigate financial challenges that are fundamentally different from those that men face. Mothers must balance raising children against their careers. They are also disproportionately called on to care for aging parents. Every woman makes their own choices about these realities. I work with women who strategically plan for longer careers to ensure they can support the retirement lifestyles they envision, as well as those who are committed to maintaining their financial independence should they outlive their partners.
There are no wrong choices. But well-managed private wealth empowers these women to shape their lives on their terms instead of being pushed down paths they would not have chosen.
Our job is to listen to those choices and share whatever guidance or resources women need to make their goals a reality. And part of that is building trust and making room for questions. I never want one of my clients to feel embarrassed about asking a question. Whether it is about a type of investment, required minimum distributions, margin loans, or just how to read or understand a statement, every question deserves respect.
Women are savvy, financially disciplined investors. But until recently, we were not always prioritized in financial education and family discussions around money. My female clients often come to me unsure of what they do not know. Empowering them is creating an environment where they feel secure enough to ask the important questions they have and gain the clarity they need.
Women influence financial outcomes more than they realize. Women's opinions and instincts matter even in couples where the husband leads the conversations. I always make a point of paying attention to the wife in meetings, even when she is quiet. Women are often the ones guiding family decisions behind the scenes. Understanding that unspoken influence and ensuring women feel equally heard and respected is a key part of good and effective advising.
Over the last few years, more of my work is with women - highly successful professionals facing the complex demands that come with growing wealth, and some who are navigating the complexities of inherited wealth after losing a spouse. By helping them understand what they have, what steps to take, and the decisions ahead - at a pace that feels right for them - I provide them the clarity and confidence to move forward with peace of mind.